Insights Analyst (The Gemba Group)

Full-Time, Not Disclosed

Experience: 1 - 2 Years

Qualification: Bachelors (Communication - Tech. Writing)

City: Auckland

Skills: Basic knowledge on computer.

Posted On: Jun, 20 2017

Job Description

Job description
Working closely with Gemba’s Marketing and Strategy teams, the Insights Analyst will be responsible for project managing, implementing and reporting world-class research projects for Gemba clients, and applying quantitative research methodologies. Examples of our high-profile projects include multi-country research study to support the development of 2018 FIFA World Cup, marketing plans for Coca Cola and facilitating focus groups with junior Rugby League participants understanding their drivers and barriers. You will also play a key role in managing the biggest Sport and Entertainment proprietary research programme, which is active in 14 markets around the world.

You will be required to deliver high quality client deliverables through efficient and effective practices. This includes supporting the development of questionnaires, extracting data from databases and proactively looking for potential insights then preparing “client ready” documents by charting data in an impactful manner.

There will be opportunities to develop your consulting skills by working frequently and closely with internal and external stakeholders including Gemba Clients and Research partners. This is a great opportunity to be solely responsible for specific research initiatives and maintaining relationships.

Who are we looking for?

This key role requires an Insights Analyst with at least a year of market research experience with a focus on managing research projects on behalf of a range of clients. Quantitative research skills are a must with qualitative experience an added bonus. A good understanding of general business principles, with relevant tertiary qualifications in commerce, marketing, statistics or market research is essential as is a passion to build a career in market research, focusing on Sport & Entertainment. Advanced PowerPoint, Word and Excel skills are required as is experience with Q software (or similar data software) and Questionnaire design. Additional skills and experience required include -

Strong analytical and problem solving skills
Strong understanding of data quality control measures
A clear understanding of questionnaire design principles and question formats
A proven ability to manage research trackers, including technical aspects of sampling and quota management
The ability to understand and interpret business/marketing information and research
A proven capability in identifying and communicating key insights
The ability to prepare ‘client ready’ final documents
Being confident in dealing with clients including presenting report findings
Strong written and verbal communication skills
Qualitative research capabilities are an advantage, or at a minimum you must have the desire to learn how to undertake qualitative projects
Experience with dashboards (management/uploads) is also favourable but not essential
Last but not least, a strong passion for Sport and Entertainment!
This is a great opportunity to join the Gemba team who are well respected as thought leaders in the exciting and dynamic Sports and Entertainment category.

How to apply for this job?

Written applications including a CV and COVER LETTER should be addressed to Vicki Nikitins, People & Culture Co-ordinator and emailed to [email protected]

Applications close Friday 23 June 2017

Note: You must hold the right to live and work in New Zealand

Contact the job poster

Vicki Nikitins
People and Culture Co-ordinator at Gemba
Job Poster Location
Melbourne, Australia
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Seniority Level
Entry level

Sports Market Research Marketing and Advertising
Employment Type

Job Functions
Analyst Project Management Research

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